DVC Rental Store Enters an Exciting New Chapter Through Keyholder Vacations Acquisition
DVC Rental Store is excited to share an important milestone for our brand and for the guests we serve. Our parent company, Keyholder Vacations, has been acquired by The Resorts Companies, a nationally recognized hospitality organization known for award winning family resort destinations, including premier ski experiences and a renowned indoor and outdoor waterpark in Virginia.
For DVC Rental Store guests, this announcement represents growth, opportunity, and added momentum behind the service and innovation you already know and trust.
What This Means for DVC Rental Store Guests
First and foremost, nothing is changing about how we serve you.
DVC Rental Store will continue operating with the same experienced team, the same high touch service, and the same commitment to helping families enjoy Deluxe Disney resorts for less. Our day to day operations, guest experience, and dedication to transparency and care remain exactly the same.
“Our guests are always our top priority,” said Nick Cotton, CEO and Partner of Keyholder Vacations. “This next chapter allows us to continue growing and innovating while staying true to the service and care our guests expect. The teams you know and trust are still here, now with even more opportunities ahead.”
A Relationship Built Over Time
This acquisition is the natural next step in a partnership that has grown steadily over several years. The Resorts Companies has maintained an active relationship and board presence with Keyholder Vacations, supporting its mission to elevate travel experiences through innovation, hospitality, and exceptional service.
That shared foundation ensures continuity and stability for DVC Rental Store guests, while positioning our brand for long term growth.
Building on a Year of Momentum
Over the past year, Keyholder Vacations has continued to invest in its family of brands, including DVC Rental Store. This includes expanded rental offerings, new loyalty initiatives, enhanced technology, and continued improvements to the guest experience from inquiry through stay.
This acquisition reinforces that vision and accelerates future growth, allowing us to keep improving how we serve DVC members and renters alike.
Expanding Possibilities Beyond Disney
The Resorts Companies brings deep expertise in hospitality and family travel, with destinations known for skiing, outdoor adventure, and one of the nation’s most recognized indoor waterparks. Over time, this creates new opportunities for DVC Rental Store guests to explore additional vacation experiences beyond Disney, while still benefiting from the service and guidance they trust.
A Shared Commitment to Hospitality
Both organizations are rooted in strong values. The Resorts Companies focuses on caring for guests, property, team, and self, which aligns closely with Keyholder Vacations’ core values of Excellence, Integrity, Ingenuity, Synergy, and Kindness.
That shared philosophy ensures a future built on trust, service, and thoughtful growth.
Looking Ahead
DVC Rental Store remains fully committed to helping families save on unforgettable Disney vacations, with the same expertise, transparency, and care that has defined our brand from the beginning. This exciting milestone simply gives us a stronger foundation to continue delivering exceptional experiences for years to come.
We look forward to sharing more as we grow, while continuing to serve you with the same dedication you expect from DVC Rental Store.
About The Resorts Companies
The Resorts Companies, Inc. is a 100% employee-owned (ESOP) hospitality, timeshare, and real estate company and a recognized leader in the vacation ownership and travel industry. Founded in 1981, the company owns and operates Massanutten Resort and Wilderness Presidential Resort in Virginia, serving nearly 100,000 owner families and more than 1 million visitors each year through best-in-class, four-season vacation experiences.
Built on a culture of service, innovation, and continuous reinvestment, The Resorts Companies delivers standout ski operations alongside nationally recognized waterpark, golf, adventure, lodging, and wellness experiences—continually evolving to exceed owner and guest expectations. Through its BluestonePeak community, the company is also extending the resort experience into long-term residential and mixed-use living for active 55+ residents. Supported by more than 2,000 team members, The Resorts Companies is committed to delivering exceptional experiences with care today while thoughtfully shaping the destinations of tomorrow.
